What is it? We all know what social media is right? Duh! We use it everyday! I would like you to ask ourselves these 4 questions. Before you proceed.
- What is Social Media?
- How many People have Access to it?
- What is the Purpose of it?
Let’s start off with first question, what is social media.
What is Social Media?
Here are a couple definitions I found that defining social media:
Wikipedia- “Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.”
Dictionary- “Website or application that enable users to create and share content or to participate in social networking.
To put it in simpler terms, Social Media is an electronic form of communication which allows the user to share information, ideas, personal messages, and other content.
Examples of some social medias are:
- Social media apps (Twitter, Instagram, Facebook, ect.)
- Videos (Google videos, YouTube, ect.)
How many People have access to social media?
Josh Loewen a digital marketing director said “It’s how people communicate, look for events, notice stores and brands, and find the weather. It’s how people are aided in their daily life.”
Almost all Americans use social media. It has become an important part of many people’s everyday live. A study in 2018 stated an average person will spend about 5 years of their lives on social media! Mind blowing and kind of scary. As people continue to use social media the prediction is it will increase. About 86% percent of people use social media once a day and 72% check it multiple times a day.
Popular Social Media Apps and Percent of Users in 2018:
- Facebook (82% of users)
- YouTube (75% of users)
- Instagram (53% of users)
- Snapchat (39% of users)
- Pinterest (38% of users)
- Twitter (36% of users)
On average 75% of Females use/check social media several times a day compared to men. Social media a crept into peoples daily routine.
To answer the question above, about 3.48 billion people have access to social media in the year of 2019. I just wanted to share how popular social media has become and how widely used it is.
What is the Purpose of it?
From what I read, the purpose of social media is for marketing. For businesses – big or small – to get there name out, gain potential customers and let the world know about their products. It also helps businesses (if they choose) to save some money when it comes to pamphlets, commercials, hoardings, etc.
Today, social media is commonly used for people to communicate with one another (out of country, in state or out of state) via internet and also commonly used to sharing photos, videos, etc.
Social Media has become a useful tool for many people and businesses around the world. It’s helped me (reason why you lovely readers are able to access Everything’s Otay! and read the latest articles. Thank you for taking time out of your day to read this by the way.) and I’m grateful for it. But I would like to leave you with 4th and last question, how many hours of the day do you spend on social media?